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March 12, 2013

Neuro-magic: How magic tricks the brain

A magician is using his knowledge of magic theory and practice to investigate the brain’s powers of observation.

As part of his work, he will investigate how our brains perceive what actually happens before our eyes – and how our attention can be drawn away from important details.

He also plans to study “forced choice” - a tool often used by magicians where we are fooled into thinking we have made a free choice.

Among other experiments, Hugo will ask participants to watch videos of card trick performances, while sitting in front of an eye-tracker device. This will allow him to monitor where our attention is focused during illusions – and how our brain can be deceived when our eyes miss the whole picture.

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