The stick can work just as well as the carrot in improving our performance, a team of academics at The University of Nottingham has found.
A study led by researchers from the University’s School of Psychology... has shown that punishment can act as a performance enhancer in a similar way to monetary reward.
A more thorough understanding of the influence of punishment on decision-making and how we make choices could lead to useful information on how to use incentive-based motivation to encourage certain behaviour.
The paper, Temporal Characteristics of the Influence of Punishment on Perceptual Decision Making in the Human Brain, is available online via the Journal of Neuroscience.
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